Expertise

Art Direction
Digital & Graphic Design
Brand Identity & Strategy
Research & Design Strategy
Concept Development 
User Experience & Interface Design
Design Ops, Systems & Tools

Brand

Product

is a Stockholm based, Lead & Design Director 

CRAFTING BRAND & PRODUCT EXPERIENCES AMONG OTHER BEAUTIFUL MISTAKES.

Digital Presence

2014

Visual Identity & Interface Design

Senior Designer

A new brand experience design for Popcon films and overhaul of its digital channel.

Android Multi-Window

2015

Visual Identity & Interface Design

Senior Designer

R&D of a new way to interact with smartphone and tablets, by enabling use of multiple applications at the same time.

Open Source for Good

2016

Brand Strategy & Visual Identity

Senior Designer

An identity to empower creative minds around the world solving problems through the open source community.

Clear Identity

2016

Brand Strategy, Visual Identity

Senior Designer

A brand identity for Intel Open Source operational systems projects, inspired in transparency, crystals and trust.

New Nordic

2017

Packaging & Branding

Senior Designer

A new onboard experience for staff and travellers, inspired on the core of nordic values, lifestyle, nature and production.

Digital Booking Platform

2017

User Experience & Interface Design

Design Lead

Redesign of a flight booking experience, enabling customers to discover trip locations, browse and customise onboard services.

Reliability Care System

2018

User Experience & Interface Design

Design Lead

R&D of a digital service ecosystem that ensures operational reliability to electrical power grids during substation lifecycle.

RISE+

2019

User Experience & Interface Design

Design Lead

R&D of a calculation tool to aid experts to develop solutions for electrical power grid projects.

Clients

Honor & Awards

2020

IxDA Sandvik “Prism” – Disruption

Red Dot Sandvik "Prism" 

2017

IxDA SAS “New Nordic” – Optimisation 

 

2015

Intel DRA Award Q2 Clear Project 

2014

Intel DRA Award Q4 Android "Tanner Peak"

2013

Intel DRA Award Q4 Crosswalk Release 

Wave, Gold Fiat Social Drive
Webby, Finalist Fiat Social Drive
Aegis, Silver Fiat Social Drive 

 

2012

Shortlist Cyber, Young Lions Brazil 

2011

The FWA Mobile, Fiat Fun2Fly 

El Ojo, Gold Fiat Bravo Realmap 

Work

Design Lead

Paradox Interactive

2020–Now

Design Lead

Designit

2016–2020

Senior Designer

Intel

2013-2016

Art Director

FLAGCX

2012–2013

Digital Designer

Isobar

2010–2012

Junior Designer

JWT/RMG Connect

2009–2010

Philosophy

GOOD DESIGN IS THE PROCESS OF CONSIDERING EVERY SINGLE HYPOTHESIS, BUT IMPLEMENTING ONLY WHAT'S STRICTLY NECESSARY.

Background

Over 15+ years, I’ve been passionate about understanding people, science and trends to craft and implement experiences that speak to the heart. Coming from a background in digital art and visual expression, I’m self-taught in design since 14 years old, and I’m proud to be curious and learn by continuous doing and testing.

During Marketing school, 
I developed a path on creative thinking, once I joined the advertising industry, which gave me the opportunity to work with some of the most renowned agencies and brands worldwide, creating interactive experiences and campaigns for different markets.

In the second half of my career, like an artisan, 
I was craving into shaping products. Since then I have found myself in the intersection from entrepreneurship, market strategy, creative thinking, user experience and craftsmanship, driving my energy into developing lovable products and bring tangible results.

Education

Master in Cinema & Audiovisual
Universidade Anhembi Morumbi

2010–2012

Marketing & Advertising

Universidade Paulista

2006–2010

WORK

ABOUT

PLAY

Most recent projects are publicly unavailable, however a commercial presentation can be arranged under request.