Expertise
Art Direction
Digital & Graphic Design
Brand Identity & Strategy
Research & Design Strategy
Concept Development
User Experience & Interface Design
Design Ops, Systems & Tools
Brand
Product
is a Stockholm based, Lead & Design Director
CRAFTING BRAND & PRODUCT EXPERIENCES AMONG OTHER BEAUTIFUL MISTAKES.
Open Source for Good
2016
Brand Strategy & Visual Identity
Senior Designer
An identity to empower creative minds around the world solving problems through the open source community.
New Nordic
2017
Packaging & Branding
Senior Designer
A new onboard experience for staff and travellers, inspired on the core of nordic values, lifestyle, nature and production.
Digital Booking Platform
2017
User Experience & Interface Design
Design Lead
Redesign of a flight booking experience, enabling customers to discover trip locations, browse and customise onboard services.
Reliability Care System
2018
User Experience & Interface Design
Design Lead
R&D of a digital service ecosystem that ensures operational reliability to electrical power grids during substation lifecycle.
RISE+
2019
User Experience & Interface Design
Design Lead
R&D of a calculation tool to aid experts to develop solutions for electrical power grid projects.
Clients
Honor & Awards
2020
IxDA Sandvik “Prism” – Disruption
Red Dot Sandvik "Prism"
2017
IxDA SAS “New Nordic” – Optimisation
2015
Intel DRA Award Q2 Clear Project
2014
Intel DRA Award Q4 Android "Tanner Peak"
2013
Intel DRA Award Q4 Crosswalk Release
Wave, Gold Fiat Social Drive
Webby, Finalist Fiat Social Drive
Aegis, Silver Fiat Social Drive
2012
Shortlist Cyber, Young Lions Brazil
2011
The FWA Mobile, Fiat Fun2Fly
El Ojo, Gold Fiat Bravo Realmap
Work
Design Lead
Paradox Interactive
2020–Now
Design Lead
Designit
2016–2020
Senior Designer
Intel
2013-2016
Art Director
FLAGCX
2012–2013
Digital Designer
Isobar
2010–2012
Junior Designer
JWT/RMG Connect
2009–2010
Philosophy
GOOD DESIGN IS THE PROCESS OF CONSIDERING EVERY SINGLE HYPOTHESIS, BUT IMPLEMENTING ONLY WHAT'S STRICTLY NECESSARY.
Background
Over 15+ years, I’ve been passionate about understanding people, science and trends to craft and implement experiences that speak to the heart. Coming from a background in digital art and visual expression, I’m self-taught in design since 14 years old, and I’m proud to be curious and learn by continuous doing and testing.
During Marketing school, I developed a path on creative thinking, once I joined the advertising industry, which gave me the opportunity to work with some of the most renowned agencies and brands worldwide, creating interactive experiences and campaigns for different markets.
In the second half of my career, like an artisan, I was craving into shaping products. Since then I have found myself in the intersection from entrepreneurship, market strategy, creative thinking, user experience and craftsmanship, driving my energy into developing lovable products and bring tangible results.
Education
Master in Cinema & Audiovisual
Universidade Anhembi Morumbi
2010–2012
Marketing & Advertising
Universidade Paulista
2006–2010
